What drives the price of a virtual sales gallery?

Whether new renders must be produced or existing ones reused, project complexity (one tower vs a township), inventory integration for live availability, lead capture and analytics, and the cost of updates across the sales cycle, which quietly dominates custom builds.

How do I justify the budget for a virtual sales gallery?

Compare a year of platform cost against the value of one additional unit sale, or against physical gallery fit-out costs. A digital gallery that shortens even a handful of buying decisions typically covers itself several times over.

Does RegalScene charge by unit count?

No. RegalScene prices its managed platform by active scene capacity, the visual views a buyer explores, not by the number of apartments, villas, plots, or commercial units. A project with 1,500 units and one with 80 can call for a similar set of scenes and sit at a similar recurring cost. Current figures are on the pricing page.

Do shared floors or extra projects cost more on RegalScene?

A shared floor counts as one scene however many levels reuse it, so repetition does not multiply your recurring cost. Scene capacity is shared across projects, so a second development draws on your existing capacity rather than starting a new subscription. Adding a project or new scenes can involve one-time implementation work, which is separate from the subscription.

How Much Does a Virtual Sales Gallery Cost? A 2026 Pricing Guide for Developers

Every developer planning a digital launch asks the same question first: what will a virtual sales gallery cost? The honest answer is that the market spans two orders of magnitude — from a few thousand dollars for a basic virtual tour to well into six figures for a custom game-engine experience. The right budget depends on which approach fits your project, not on spending the most.

This guide breaks down the main options, what drives cost in each, and the questions to ask before committing.

The four approaches and their typical cost profiles

1. Basic 360 photo tours

A photographer captures the show unit with a 360 camera and publishes a walkthrough. This is the entry point: typically a one-time fee per unit, in the hundreds to low thousands of dollars range depending on market and unit count.

What you get: immersion inside a finished space. What you don't get: project-level navigation, unit availability, or lead capture. It shows one space — it doesn't sell a development.

2. Render-based virtual tours for off-plan projects

For pre-selling and off-plan projects there is nothing to photograph, so tours are built from CGI renders. Costs scale with the number of rendered viewpoints and the quality bar, from a few thousand dollars for a handful of panoramas to tens of thousands for a fully rendered project.

Most developers already commission these renders for brochures and hoardings, which matters for budgeting: the render spend is usually already committed. The question is whether those renders end up in a static PDF or in an interactive experience.

3. Custom game-engine experiences

Agencies build bespoke walkthroughs in Unreal Engine or Unity: free-roam environments, day/night cycles, cinematic quality. These are genuinely impressive and genuinely expensive: projects commonly run from tens of thousands to several hundred thousand dollars, plus long production timelines and high change costs (a pricing update or a new phase can mean a rebuild).

They suit flagship mega-projects with matching budgets. For most launches, the cost-per-lead math is hard to justify.

4. Platform-based virtual sales galleries

A SaaS platform turns the assets you already have, such as master plan renders, building views, floor plans, and unit layouts, into an interactive, publishable sales experience with live unit availability and lead capture built in. Pricing is typically a subscription, often with a separate one-time setup or authoring fee, placing it between basic tours and custom builds, usually a small fraction of the cost of a game-engine project.

The structural difference is that it stays current. Availability, pricing visibility, and new phases update through an admin console instead of a rebuild — which is why subscription models fit projects that sell over months or years.

What actually drives the price

Whichever route you take, these are the cost drivers to check:

Asset production vs. asset reuse. If a quote includes producing new 3D renders, that's often the largest line item. Platforms that reuse your existing marketing renders remove it.
Project complexity. A single tower prices differently from a township with zones, multiple buildings, and thousands of units.
Inventory integration. Live availability and unit-level data separate a marketing toy from a sales tool — and separate quotes accordingly.
Lead capture and analytics. If the gallery doesn't capture enquiries with context, you're paying for visualization, not sales.
Updates over the sales cycle. Ask what a price change, a new phase, or a sold-out zone costs to reflect. This is where custom builds get expensive after launch.
Where it lives. Embedding into your existing website and campaign pages should be included, not a premium add-on.

A sanity check: cost against one sale

A useful frame for any option: compare a year of platform cost against the marketing value of one additional unit sale — or against the cost of running a physical sales gallery, where fit-out alone commonly runs into hundreds of thousands, before staffing. A digital gallery that shortens even a handful of buying decisions typically covers itself.

Questions to ask every vendor

Can you reuse the renders and floor plans we already have?
What does it cost to update availability, pricing visibility, or add a new phase?
Is lead capture included, and do leads arrive with the buyer's exploration context?
Can the experience embed into our existing website and campaign pages?
What happens after the project sells out: does the experience retire or keep working for resale and leasing?

How RegalScene approaches pricing

Everything above is the general market. RegalScene sits in the platform category, and it prices that platform in a specific way, because it pins down what the other models leave fuzziest: what exactly you are paying for.

RegalScene prices the managed platform by active scene capacity, not by the number of apartments, villas, plots, or commercial units in the inventory.

A scene is one visual view a buyer explores:

A location map is one scene.
A project or master-plan view is one scene.
A building view is one scene.
A 360 view is one scene.
A shared floor visual is one scene.

For a straightforward project, that tallies up like this:

Location Map = 1 scene

Project Master Plan = 1 scene

Building View = 1 scene

360 View = 1 scene

Shared Floor = 1 scene

Total: 5 scenes

Whether those five scenes represent 80 units or 1,500, RegalScene does not add a per-unit subscription fee. The inventory behind a scene can grow without changing what you pay to present it. The full reasoning is in why RegalScene prices by scenes, not units.

Your recurring cost follows the views you build, not the length of your unit schedule.

Shared floors count once

Repetition is where this matters most. If 30 floors use the same visual floor layout, RegalScene can create one shared floor scene and map each floor's inventory independently. That physical shared floor still counts as one scene, not thirty.

Mapping complexity may affect the one-time implementation work, but it does not create 30 recurring scene charges. You build the floor once, and every level that repeats it comes along with it.

A shared floor is one scene, however many levels reuse it.

One capacity, used across projects

Scene capacity is not tied to a single development. A customer with capacity for 20 scenes may use all 20 in one project, or split them across several. The recurring subscription is measured against total active scene capacity, wherever those scenes live.

Adding a new project may call for one-time setup and implementation to prepare, map, and launch it, but it does not automatically create another recurring project fee. Distributing the same experience through ordinary embeds or agency channels does not duplicate scene charges either.

A new project is one-time setup work, not a second subscription.

Subscription and implementation are separate

Two costs, two jobs:

Subscription is the platform and its active scene capacity: the live experience, the admin console, and updates across the sales cycle.
Implementation is the work RegalScene does to prepare, map, configure, and launch the experience from your assets.

Keeping them apart is what lets the subscription stay predictable. A complex build is more implementation work up front; it does not turn into a heavier bill forever. Where RegalScene performs extra technical integration, such as 3D, CRM, or custom API work, that is scoped separately rather than folded into the base platform, and the self-managed Studio authoring environment is available on Enterprise.

You pay once for the build, and a steady subscription for the capacity you run.

The exact, current figures live in one place. The pricing page is the single source of truth for what RegalScene costs today. If you know roughly how many scenes your project needs, that page turns straight into a number; if you are not sure yet, book a demo and the scene count falls out of a short look at your project.

Related reading:

RegalScene turns the marketing assets you already have into a virtual sales gallery with live inventory and contextual lead capture, priced around active scenes rather than unit count. See how pricing works, explore the platform, or book a demo.